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Performance Marketing Director

1 week ago

Manila, National Capital Region, Philippines IDGC Full time
About the Position

IDGC is seeking a talented Performance Marketing Director to lead our paid media efforts and drive user acquisition.

Responsibilities:
  • Paid Media Strategy: Develop and execute a comprehensive paid media strategy across various channels, focusing on ROI-positive campaigns.
  • Creative Development: Collaborate with cross-functional teams to develop high-performing ad creatives that resonate with our target audience.
  • Affiliate Partnerships: Build and maintain strong relationships with affiliate networks and media buyers to optimize traffic quality and quantity.
  • Retargeting Campaigns: Design and execute retargeting campaigns that effectively re-engage inactive users and drive conversions.
  • Budget Allocation: Analyze campaign performance data to allocate budget effectively, ensuring optimal ROI and sustainable growth.

The ideal candidate will have a proven track record of success in performance marketing, with expertise in paid media buying, affiliate marketing, and retargeting campaigns.

Requirements:
  • 5+ years of experience in performance marketing, digital advertising, or user acquisition.
  • Expertise in paid media buying across various platforms.
  • Strong background in A/B testing, conversion rate optimization, and ad creative performance analysis.
  • Experience in affiliate marketing, CPA networks, and traffic partnerships.
  • Proven ability to scale ad budgets efficiently while maintaining profitability.
  • Proficiency in tracking and analytics tools (Google Analytics, UTM tracking, mobile measurement partners, Meta Ads Manager).
  • Experience in the sportsbook or sports betting industry is a plus.
  • Highly analytical, data-driven, and results-focused with a deep understanding of DAU growth strategies.