
Strategic Growth Marketing Specialist
19 hours ago
We are a forward-thinking growth firm that sparks revenue and brand recognition for leading companies worldwide.
We value diversity in backgrounds and experiences and aim to redefine what's possible through innovation and results-driven by integrity, autonomy, and grit.
A Day In The LifeThe Senior Marketing Analyst audits clients' marketing programs and crafts integrated plans across channels, emphasizing social media and Google Ads.
You will collaborate with specialists to develop strategies used by account teams and support the company in acquiring new clients.
Main Responsibilities- Planning: determine budget allocation by channel, medium, environment, objective, and stage in the funnel
- Coordinating: work with specialists to align channel-level strategies with overarching plans
- Research and analysis: learn about prospective clients, industries, competitors, ideal customer profiles, sentiment, etc.
- Forecasting and projections: collaborate with specialists to pressure test forecasts and ensure projections align with client efficiency requirements and business objectives
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Experience with large campaign sets and/or high-spending clients ($100k+ per month)
- Competence in Google Ads, Facebook, and similar self-serve platforms
- Familiarity with earned media channels, audience insight tools, and project management software
- Audit Quality
- Audit Speed
- Thought Leadership of appraisal collateral development
- Accuracy of Appraisal Forecasts
The company is committed to diversity and inclusion, promoting a culture where all viewpoints are valued and inclusion is everyone's responsibility.
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