Digital Marketing Strategist

1 week ago

Biñan, Calabarzon, Philippines beBeeMarketing Full time $800,000 - $1,000,000
Sr. PPC and AI Marketing Analyst

We're seeking a highly skilled professional to lead our paid media campaigns and leverage AI-driven marketing strategies.

  • Manage multi-channel paid search campaigns, drive automation, and maximize marketing efficiency.
  • Collaborate with the digital marketing team to ensure all campaigns align with business goals.

Your responsibilities include:

  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Testing ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA.
  • Developing and implementing strategies for budget allocation and bid management.
  • Setting up and testing campaigns on emerging advertising platforms.
  • Streamlining marketing and sales processes using AI tools.
  • Automating data enrichment, lead qualification, and distribution to improve response times.
  • Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Using tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Working with SEO, content, social media, design, and development teams to ensure a cohesive strategy.
  • Staying updated with the latest PPC and AI marketing trends, continuously experimenting with new tools and strategies.

Requirements:

  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation (Zapier, AI prompts, etc.).
  • Ability to translate data insights into actionable marketing strategies.
  • Strong collaboration skills to work cross-functionally with SEO, content, design, and sales teams.

About Us:

We offer a dynamic and innovative environment where you can grow and make a real impact.

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