
Senior Brand Development Manager
7 days ago
The Digital Marketing Specialist drives growth and enhances brand recognition through leading and executing various marketing initiatives.
This position involves developing, implementing, and managing the organization's overall digital marketing strategy.
Key responsibilities include:
- Overseeing the creation and execution of paid and organic marketing campaigns.
- Managing the company's digital presence to engage users and strengthen customer relationships.
- Designing and implementing comprehensive digital marketing strategies aligned with business goals.
- Enhancing online engagement through strategic initiatives, creative content, and consistent branding.
- Conducting performance analysis using analytics tools to optimize campaigns and maximize ROI.
- Researching industry trends and emerging digital marketing tools to maintain a competitive edge.
- Developing compelling copy for campaigns, ensuring alignment with the brand's voice and objectives.
To succeed in this role, you must have
- Minimum 2 years of experience in marketing, online advertising, content creation, and branding.
- Hands-on experience with major platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Proficiency in digital analytics tools to track performance metrics and improve strategies.
- Exceptional verbal and written English communication skills.
- Strong copywriting skills, with experience creating content for various digital marketing materials.
- A keen attention to detail and the ability to manage multiple campaigns simultaneously.
- Highly organized and proactive, with a passion for driving brand growth and engagement.
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