Digital Marketing Strategy Specialist

2 days ago

Las Piñas, National Capital Region, Philippines beBeeDigital Full time ₱7,000,000 - ₱9,000,000
Job Title: Digital Marketing Strategist

Our client is a leading digital marketing agency specialising in immersive websites, impactful landing pages and mobile-friendly experiences.

They provide tailored SEO, Google Ads and social media campaigns to help businesses grow online with transparency and simplicity.

Responsibilities
  • Develop and implement effective SEO strategies for local audiences in Singapore.
  • Execute on-page and off-page optimisation, including internal linking and content structuring.
  • Lead link-building campaigns and outreach efforts to improve domain authority.
  • Continually write appropriate copy for ads, update negative keywords lists, include new keywords, carry out experimentation and A/B tests, maintain records of all UTM tags used and assist with landing pages tweaks to improve optimisation.
  • Produce weekly search and SEO reports including insights, measurements, keywords research and search trends.
  • Plan and run our SEO and organic search marketing. Conduct keywords research and planning, coming up with a plan comprising longer and shorter tail keywords to target, based on pillars such as generic and branded keywords, to improve their SERP organic rankings.
  • Conduct on-site and off-site SEO optimisation, such as website audits, tagging of images metadata, updating the sitemap, link building, disavowing bad links and more.
  • Help to manage and maintain our search and web-related assets. Configure integrations, measurements, attributions, conversions and dashboards. Use GA4 and UTM codes for tracking and attribution.
  • Use tools like Google Analytics, Google Search Console, SEMrush, Ahrefs to monitor performance and provide actionable insights.
  • Stay updated on algorithm changes and industry trends to keep strategies effective.
  • Report on SEO KPIs to leadership, making data-driven recommendations for improvements.
Required Skills
  • 4+ years of proven experience in SEO and digital marketing.
  • Deep knowledge of search engine algorithms, keyword strategy and ranking factors.
  • Hands-on expertise with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
  • Strong skills in Google Analytics, Google Search Console and performance tracking.
  • Strong analytical mindset with the ability to turn data into actionable plans.
  • Excellent written and spoken English communication skills.
  • Ability to work independently.
Preferred / Nice to Have Skills
  • Experience handling international SEO projects (UK, US or global markets).
  • Experience producing SEO reports with keyword trends, insights and search performance.
  • Ability to stay updated on algorithm changes and industry trends proactively.
  • Experience collaborating with other marketing teams for campaigns.
  • Experience in improving landing pages for SEO optimisation
Additional Information
  • Working hours: Wednesday to Friday, 8 hours per day between 9:00 AM-6:00 PM SGT (GMT+8)

Seniority level: Mid-Senior level

Employment type: Part-time

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