Digital Marketing and Brand Specialist
3 days ago
This role combines digital marketing and brand design to deliver high-quality campaigns, ads, and creative assets on time.
Key ResponsibilitiesContent Creation- Create 2 high-quality newsletters per month and develop effective HubSpot campaigns, workflows, forms, and landing pages.
- Analyze performance metrics (open rate, CTR, subscriber growth).
- Publish a minimum of 8 social posts per month (mix of thought leadership + client content).
- Collaborate with the video editor on video posts.
- Write, format, and publish 1 blog each month to the website.
- Produce 1 case study each month with input from the delivery team.
- Import leads from Predictive Index (Salesforce) three times per week.
- Evaluate lead fit and provide scoring & notes for the BDM.
- Deliver 6–12 creative assets per month (ads, carousels, slide decks, workbooks, PDFs, merchandise, etc.).
- Maintain brand asset library and ensure all visuals are high-quality.
- Develop sales enablement materials (pitch decks, proposals, one-pagers).
- Submit a monthly marketing performance report covering campaigns, newsletters, leads, social, and YouTube.
- Recommend optimization or creative experimentation ideas each month.
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