Campaign Marketing Manager

6 days ago

Manila, National Capital Region, Philippines GCash Full time

As a Campaign Manager at GCash, you will play a pivotal role in developing and executing marketing strategies that drive business growth and customer engagement. With a focus on innovation and excellence, you will manage multiple campaigns across various channels, analyze data to inform decision-making, and collaborate with cross-functional teams to ensure seamless execution.

Key Responsibilities:

  • Campaign Strategy and Implementation
    • Develop and implement comprehensive media plans to optimize budget allocation, audience targeting, and channel mix.
    • Stay current on industry trends and best practices to ensure campaigns are using effective strategies and tactics.
    • Identify opportunities to upsell or cross-sell products to clients, increasing campaign value and revenue while providing added value to clients.
  • Campaign Implementation, Launch and Delivery
    • Launch client campaigns accurately, efficiently, and on time, adhering to client-approved parameters.
    • Monitor and analyze campaign performance, recommending and implementing data-driven changes to ad copy, targeting, bidding strategies, and creative elements.
    • Proactively identify trends, opportunities, and areas for improvement in campaign data.
    • Collaborate with cross-functional teams to ensure alignment of campaign goals with overall business objectives and deliver committed KPIs, spends, and pacing.
    • Identify potential technical problems before they impact ad campaigns, implementing timely solutions to maintain optimal performance.
    • Generate regular reporting on campaign performance to stakeholders, providing insights and actionable recommendations highlighting key achievements and areas for further optimization.
    • Guarantee complete campaign delivery to achieve revenue recognition.
  • Client Relationship Building and Trust Development
    • Cultivate and maintain positive relationships with clients, ensuring their needs are met and they are satisfied with GCash's products or services. Foster loyalty and encourage repeat business, contributing to revenue generation.
    • Be proactive in supporting clients, addressing any issues or concerns that may arise. By being proactive and anticipating client needs, prevent problems from escalating and ensure that clients remain satisfied, thereby safeguarding revenue streams.
    • Ensure client satisfaction and loyalty to increase client retention and reduce churn.
    • Build trusting relationships with clients by advocating for their needs and ensuring their voices and interests are championed within the company.
    • Collaborate with cross-functional teams to develop streamlined processes and logical workarounds that simplify client compliance while upholding company risk management and compliance policies.
  • Risk Management and Compliance
    • Mitigate risk by adhering to GCash compliance standards and guaranteeing that all client interactions and transactions comply with relevant laws, regulations, and company policies.
    • The above actions are taken to protect the company's reputation and ensure long-term revenue growth.
  • Collaborate with cross-functional teams to establish competitive pricing, efficient turnaround times, and strategic ad offerings.

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