SEO Specialist

11 hours ago


Manila, National Capital Region, Philippines Cyberbacker Careers Full time
Cyberbacker Careers is seeking a highly skilled SEO Specialist to join our team. As an SEO Specialist, you will be responsible for developing and executing SEO campaigns that drive maximum ROI in paid search campaigns. Your expertise in search engine algorithms and ranking methods will be crucial in achieving our goals. You will work closely with our marketing team to align goals and ensure seamless execution of SEO strategies. Key responsibilities include:

• Executing tests, collecting, and analyzing data and results to identify trends and insights.
• Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
• Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimizing copy and landing pages for search engine marketing.
• Performing ongoing keyword discovery, expansion, and optimization.
• Researching and implementing search engine optimization recommendations.
• Researching and analyzing competitor advertising links.
• Working with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
• Working with the Social Media team to drive SEO in content creation and content programming.
• Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Conducting keyword research.
• Installing Google Analytics and Search Console on your website.
• Evaluating the content quality and removing low-quality pages.
• Identifying and fixing major crawler errors.
• Measuring website uptime and page speed.
• Implementing on-site SEO for webpages.
• Conducting Off-site SEO strategies including topic strategy, content submission, and backlinking.
• Implementing local SEO and optimizing the Google My Business Page.
• Monitoring website analytics and evaluating website ranking on a daily, weekly, monthly, and yearly basis.

Requirements:

• One to three years of experience in successfully developing and executing SEO campaigns.
• Understanding of search engine algorithms and ranking methods.
• Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools.
• Knowledge of keyword research and data mining.
• Ability to complete a competitive analysis and create reports.
• Efficient communication skills to align goals with other marketing professionals.
• Enthusiasm and willingness to collaborate with others within the marketing department to manage SEO strategy.
• Familiarity with WordPress or other content management systems.
• Understanding of web structures and ability to write HTML, JavaScript snippets is a plus.
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