SEO Specialist

1 day ago


Manila, National Capital Region, Philippines Cyberbacker Full time
Job Title: SEO Backer

Cyberbacker is seeking a highly skilled and experienced SEO Backer to join our team. As an SEO Backer, you will be responsible for developing and executing SEO campaigns that drive maximum ROI in paid search campaigns.

Responsibilities:
  • Execute tests, collect, and analyze data and results to identify trends and insights.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
  • Optimize copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Research and analyze competitor advertising links.
  • Work with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
  • Work with the Social Media team to drive SEO in content creation and content programming.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Conduct keyword research.
  • Install Google Analytics and Search Console on your website.
  • Evaluate the content quality and remove low-quality pages.
  • Identify and fix major crawler errors.
  • Measure website uptime and page speed.
  • Implement on-site SEO for webpages.
  • Conduct Off-site SEO strategies including topic strategy, content submission, and backlinking.
  • Implement local SEO and optimize the Google My Business Page.
  • Monitor website analytics and evaluate website ranking on a daily, weekly, monthly, and yearly basis.
Requirements:
  • One to three years of experience in successfully developing and executing SEO campaigns.
  • Understands search engine algorithms and ranking methods.
  • Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools.
  • Knowledge of keyword research and data mining.
  • Able to complete a competitive analysis and create reports.
  • Can efficiently communicate with other marketing professionals to align goals.
  • Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy.
  • Familiarity with WordPress or other content management systems.
  • Understands web structures and able to write HTML, JavaScript snippets is a plus.

General Requirements:

  • Good command of the English language.
  • Must be 18 years of age and above.
  • A headset with a noise-canceling feature and a high-definition webcam.
  • Device Specification: Intel core i3 (6th to 12th gen), i5, i7 or AMD equivalent is highly required.
  • Windows or Mac is acceptable.
  • At least 8GB of RAM with 60 GB of free hard disk space available.
  • Network Requirements: 10 Mbps DSL/Fiber Internet connection (USB sticks, signal-based & wireless connections are not allowed).

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