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Brand Development Manager

3 weeks ago

Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time

At Universal Robina Corporation, we're seeking a seasoned Brand Development Manager to spearhead the growth of our beverage brands. In this role, you'll leverage your expertise in market research and consumer insights to develop effective marketing strategies that drive business results.

Key Responsibilities:

  • Analyzing market trends and consumer behavior to inform brand positioning and product development.
  • Collaborating with cross-functional teams to execute marketing plans and achieve volume and value targets.
  • Developing and implementing innovative advertising and promotion campaigns to enhance brand awareness and sales.
  • Managing product distribution channels to ensure efficient delivery of goods to customers.
  • Familiarity with financial statements to monitor spending and profit based on brand performance.

Requirements:

  • Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
  • At least 5 years working experience in brand marketing, preferably in an FMCG set-up.
  • Exposure to different areas of marketing, especially in promotions, brand building, and P&L Analysis.