Digital Media Strategist

4 days ago


Taguig, National Capital Region, Philippines AIRR Labs Full time

AIRRLabs is a dynamic and innovative company that requires a skilled Performance Marketing Associate to join our team.

Job Description:

The ideal candidate will be responsible for implementing, optimizing, and analyzing digital paid media campaigns, working closely with the Performance Marketing Manager to ensure seamless execution.

To succeed in this role, the candidate must have a hands-on approach and drive activities associated with planning and buying for cross-channel campaigns, including paid search, paid social, and programmatic.

  • Maintain a strong understanding of the digital media landscape, the latest products, and solutions, and ensure media strategies are aligned to KPIs to drive optimal campaign performance.
  • Plan and accurately set up campaigns on media channels including but not limited to Facebook, Google, TikTok, Twitter, Viber, Lazada & Shopee In-platform.
  • Monitor and optimize campaign performance daily, ensuring achievement of target KPIs.
  • Analyze data and create performance reports (bi-weekly, monthly, yearly), ensuring insights are highlighted.
  • Collaborate with necessary teams to ensure seamless media campaign management.

Requirements:

  • At least 1-3 years of experience in performance marketing, media planning & buying. Experience in CPAS & onsite solutions is a plus.
  • Basic Excel skills filters, SUMIF, VLOOKUP, Pivot is a plus.
  • Independent, strategic critical thinker, and an active problem solver.


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