Digital Marketing Strategist
7 days ago
Overview:
Skintific PH is seeking a highly skilled Digital Marketing Strategist to join our team. As an influencer relations manager, you will play a crucial role in identifying and partnering with key opinion leaders who align with our brand values and target audience.
Responsibilities:
- Source and research potential influencers and KOLs through social media platforms like TikTok and Instagram.
- Engage with influencers through effective communication and negotiation to foster positive relationships.
- Collaborate with influencers to develop content that aligns with our campaign objectives and timelines.
- Provide support during contract negotiations and ensure smooth operations.
- Analyze the performance of influencer campaigns and provide insights for optimization.
- Stay updated on industry trends and best practices to inform our influencer strategy.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).
- Minimum of 2 years experience in influencer marketing, social media, and digital content.
- Strong understanding of social media platforms and its role in marketing.
Preferred Qualifications:
- Experience working in the beauty/skincare or e-commerce industry.
- Experience working in marketing/advertising agency.
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