Marketing Performance Analyst

7 days ago


Manila, National Capital Region, Philippines HR Spectacles Full time

About the Role

We are seeking an experienced Marketing Data Analyst to join our team at HR Spectacles. As a key member of our analytics team, you will be responsible for developing and maintaining reporting solutions that provide actionable insights to support business growth.

The ideal candidate will possess a strong background in data analysis, business intelligence, and marketing metrics. You will have experience working with tools like Power BI, SQL, and Excel, and be able to communicate complex data insights to non-technical stakeholders.

Responsibilities:

  • Data Analysis and Visualization: Design and develop interactive dashboards and reports to present data insights to stakeholders.
  • Campaign Performance Assessment: Evaluate the effectiveness of marketing campaigns and recommend data-driven optimizations.
  • Customer Segmentation: Analyze customer behavior, segmentation, and lifetime value to inform marketing strategies.
  • Reporting and Dashboards: Maintain and update reporting solutions to ensure timely and accurate delivery of data insights.
  • Team Collaboration: Work closely with cross-functional teams to ensure seamless integration of data insights into business decisions.


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