
Senior Digital Marketing Specialist
2 days ago
Our team is seeking a seasoned Amazon PPC Strategist with a proven track record of driving success through data-driven advertising.
Key Responsibilities:- Campaign Management & Optimization – Oversee and optimize large-scale Amazon Sponsored Ads campaigns to achieve ACOS and TACOS goals. Utilize bulk file operations for efficient campaign management, monitoring budgets, bids, and placements to ensure profitability.
- Performance Analysis & Reporting – Conduct in-depth analysis of account performance, including CTR, CVR, ACOS, ROAS, and placement data. Regularly analyze ad reports to identify new keyword opportunities and negative keywords, providing actionable insights and optimization recommendations.
- Keyword Development & Strategic Account Growth – Develop and implement keyword strategies (branded, competitor, category, PAT, and Defense). Collaborate with internal teams to align PPC strategy with overall brand objectives.
- At least 3-5 years of experience managing Amazon PPC campaigns at scale with demonstrable ACOS improvements.
- Strong proficiency in bulk file operations, including creation, optimizations, and strategic campaign management.
- Excellent analytical skills with the ability to translate data into actionable strategies.
- Expert-level proficiency in Excel/Google Sheets, including pivot tables, complex formulas, and data manipulation.
- Deep understanding of Amazon metrics (ACOS, TACOS, STR, CVR, CPC, impression share, etc.) and their business impact.
- Proven ability to work independently while managing multiple client accounts and meeting aggressive deadlines.
- Experience with the Amazon DSP platform and programmatic advertising.
- Familiarity with third-party PPC management tools.
- Availability to work flexible Pacific Time hours.
- A dynamic and collaborative work environment.
- Ongoing professional development opportunities.
- The chance to work with a talented team of professionals.
If you're passionate about data-driven advertising and want to join a fast-paced and innovative team, we'd love to hear from you.
We are an equal opportunity employer and welcome applications from qualified candidates.
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