Data-Driven Marketing Expert

5 days ago


Taguig, National Capital Region, Philippines Marsh & McLennan Companies Full time
Data-Driven Marketing Expert

Join our team as a Data-Driven Marketing Expert, where you will drive business growth through data analysis and insights, developing targeted marketing strategies to amplify brand engagement and drive online conversions.

We are looking for an experienced marketer who can leverage their analytical skills to drive digital marketing success. As a key member of the Marsh McLennan Digital Marketing team, you will be responsible for driving distribution support and enablement, monitoring and reporting to continuously improve outside-in user journeys and experience.

With a focus on delivering a best-in-class online presence, you will partner effectively with multiple stakeholders to drive business/digital objectives, initiatives, and online optimization. The digital marketing landscape is fast-paced, and this role will report into the specified Regional Digital Marketing leader.

Your Key Responsibilities:

  1. Mining analytics and data sources to enhance Region/Country user engagement, journeys, and conversion, identifying and implementing A/B tests.
  2. Partnering with Marketers on monitoring progress against Regional/Country objectives, targets, and KPIs, driving recommendations for improvement.
  3. Helping to drive the development of both analytics capabilities and processes, accelerating the use of analytics by Marketers for insights and decision-making.

About You:

  • A data-driven delivery expert with a track record in leveraging analytics to inform marketing strategies, drive business growth, and improve customer engagement.
  • Strong experience in analyzing large datasets to identify trends, patterns, and opportunities, informing data-driven marketing decisions.
  • Proven expertise in using data analysis tools and technologies to measure and optimize marketing performance, ensuring maximum ROI from digital marketing initiatives.
  • Excellent communication and stakeholder management skills, able to distill complex data insights into actionable recommendations for business leaders.
  • A collaborative approach, working closely with cross-functional teams to develop and implement data-driven marketing strategies.
  • Experience with data visualization tools, creating clear and compelling visualizations to communicate complex data insights to stakeholders.
  • Relevant qualifications/certifications, or 3+ years related experience.


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