Marketing Data Analyst
4 days ago
We are looking for a highly skilled Marketing Data Analyst to join our team. This role requires deep expertise in customer value management, campaign strategy, AI/ML modeling, and stakeholder management to drive superior marketing performance and consumer engagement at scale.
Key Responsibilities:
Strategic Marketing Performance Enhancement:- Dive deep into multiple projects to enhance marketing performance within the CMO organization.
- Leverage analytics, consulting, and technology solutions to drive up marketing efficiency and lower cost per interaction.
- Create relevant consumer experiences on a massive scale.
- Utilize hands-on experience in customer segmentation, customer behavior analysis, and channel management.
- Develop strategies to optimize customer retention and maximize value throughout the lifecycle.
- Design innovative marketing campaign strategies across multiple channels and devices.
- Lead marketing technology assessments, KPI definition, and vendor evaluations, including expertise in platforms such as Pega.
- Gather, clean, and structure business data to create end-to-end modeling datasets.
- Develop AI & ML models using Python/SAS, including regression analysis, principal component analysis, and logistic regression.
- Derive actionable insights and present them logically to stakeholders.
- Oversee the full spectrum of data science programs, from foundational data handling to fully automated statistical model development.
- Apply statistical concepts effectively in real-world business applications.
- Align model methodologies and outcomes with internal leadership and business teams.
- Secure client buy-in by demonstrating business benefits through targeted campaigns.
- Track and measure value outcomes of models and marketing initiatives.
- Work closely with various client teams (marketing, sales, product) to align personalization strategies with business objectives.
- Communicate effectively with internal leaders, SMEs, and teams to ensure a cohesive, client-focused approach.
Qualifications & Skills:
- Proven experience in marketing analytics, AI/ML modeling, and customer lifecycle management.
- Strong expertise in Python/SAS for data modeling and analysis.
- Hands-on experience with marketing technologies, including Pega.
- Excellent stakeholder management and collaboration skills.
- Ability to translate complex data insights into actionable marketing strategies.
- Strong communication skills and the ability to present insights effectively to leadership teams.
Join us and be part of a team that transforms marketing strategies through data-driven insights and AI-powered solutions
Seniority levelMid-Senior level
Employment typeFull-time
Job functionInformation Technology
IndustriesIT Services and IT Consulting
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