Marketing Data Analyst

4 days ago


Taguig, National Capital Region, Philippines Risewave Consulting, Inc. Full time

We are looking for a highly skilled Marketing Data Analyst to join our team. This role requires deep expertise in customer value management, campaign strategy, AI/ML modeling, and stakeholder management to drive superior marketing performance and consumer engagement at scale.

Key Responsibilities:

Strategic Marketing Performance Enhancement:
  • Dive deep into multiple projects to enhance marketing performance within the CMO organization.
  • Leverage analytics, consulting, and technology solutions to drive up marketing efficiency and lower cost per interaction.
  • Create relevant consumer experiences on a massive scale.
Customer Value & Lifecycle Management:
  • Utilize hands-on experience in customer segmentation, customer behavior analysis, and channel management.
  • Develop strategies to optimize customer retention and maximize value throughout the lifecycle.
  • Design innovative marketing campaign strategies across multiple channels and devices.
  • Lead marketing technology assessments, KPI definition, and vendor evaluations, including expertise in platforms such as Pega.
  • Gather, clean, and structure business data to create end-to-end modeling datasets.
  • Develop AI & ML models using Python/SAS, including regression analysis, principal component analysis, and logistic regression.
  • Derive actionable insights and present them logically to stakeholders.
End-to-End Data Science Program Management:
  • Oversee the full spectrum of data science programs, from foundational data handling to fully automated statistical model development.
  • Apply statistical concepts effectively in real-world business applications.
Stakeholder Orchestration & Value Tracking:
  • Align model methodologies and outcomes with internal leadership and business teams.
  • Secure client buy-in by demonstrating business benefits through targeted campaigns.
  • Track and measure value outcomes of models and marketing initiatives.
Collaboration & Stakeholder Management:
  • Work closely with various client teams (marketing, sales, product) to align personalization strategies with business objectives.
  • Communicate effectively with internal leaders, SMEs, and teams to ensure a cohesive, client-focused approach.

Qualifications & Skills:

  • Proven experience in marketing analytics, AI/ML modeling, and customer lifecycle management.
  • Strong expertise in Python/SAS for data modeling and analysis.
  • Hands-on experience with marketing technologies, including Pega.
  • Excellent stakeholder management and collaboration skills.
  • Ability to translate complex data insights into actionable marketing strategies.
  • Strong communication skills and the ability to present insights effectively to leadership teams.

Join us and be part of a team that transforms marketing strategies through data-driven insights and AI-powered solutions

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology

Industries

IT Services and IT Consulting

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