Digital Commerce Operations Lead

15 hours ago

Baguio City, Cordillera, Philippines beBeeDigitalCommerce Full time $100,000 - $120,000
Job Title: Digital Commerce Operations Lead

Overview

We are seeking an experienced Digital Commerce Operations Lead to oversee the strategic direction of our e-commerce operations and marketing strategies. The ideal candidate will have a strong background in e-commerce and digital marketing, including ad campaign management, conversion rate optimization (CRO), and customer segmentation.

Key Responsibilities:

  • Shopify Website Management:
    • Manage daily Shopify operations to ensure seamless user experiences.
    • Optimize product pages, landing pages, and funnels for mobile responsiveness and conversion.
    • Ensure consistent brand representation across all website and product pages.
    • Enhance website SEO through on-page and off-page optimization techniques.
  • Marketing Strategy & Execution:
    • Lead and execute META ads strategy, launching a minimum of 25 new ad variations weekly.
    • Develop and test various offers on META ads (e.g., bundles, price points, and value propositions).
    • Create engaging ad concepts, angles, and copy tailored to target audiences.
    • Monitor ad performance, manage budgets, and optimize based on data-driven insights.
    • Collaborate with the email marketing team for cohesive multi-channel campaigns to improve retention.
    • Partner with the Social Media Manager to ensure unified messaging across platforms.
    • Coordinate with influencers and the social media team to drive brand awareness and sales.
  • Customer Engagement & Growth:
    • Develop customer segmentation strategies to personalize marketing efforts.
    • Use customer feedback and analytics to refine website content and ad campaigns.
    • Plan and execute engaging challenge programs, including virtual events and themed challenges to foster global participation and community engagement.
    • Support the release of new product launches.
    • Plan initiatives such as digital training programs designed to encourage repeat purchases from existing customers while also serving as an acquisition channel for new customers.
  • Conversion Rate Optimization (CRO):
    • Continuously analyze customer behavior and identify opportunities to improve website CRO.
    • A/B test landing pages, ads, and product pages to maximize performance.
  • Creative and Project Management:
    • Manage the creation of marketing assets, including photos, videos, and supporting materials, in collaboration with the broader team.
    • Leverage graphic design skills to assist with ad creatives, banners, and other visual assets.
    • Take ownership of execution while collaborating with leadership for direction and feedback.

Qualifications:

  • Minimum 3+ years of experience in ecommerce operations, ideally in a Shopify environment.
  • Deep understanding of the US health and fitness market.
  • Proven expertise in META ads management, including creative testing and optimization.
  • Strong track record of driving ecommerce growth through CRO, SEO, and marketing funnels.
  • Familiarity with building product pages, landing pages, and marketing funnels.
  • Hands-on experience with customer segmentation, journey mapping, and targeted campaigns.
  • Basic to intermediate graphic design proficiency (Adobe Creative Suite, Canva, etc.).
  • Experience working with influencers and managing social media campaigns.
  • Excellent communication and project management skills.
  • Data-driven mindset with strong analytical abilities.
  • 'Ecommerce savvy' with a keen understanding of the digital landscape.

Employment & Seniority:

  • Seniority level: Mid-Senior level.
  • Employment type: Full-time.

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