
Freight Forwarding Social Media Professional
1 day ago
Social Media Marketing Specialist
About the Role:We are seeking a professional to manage our entire social media presence. The specialist will create, curate, and publish high-quality content to strengthen brand positioning, attract new clients, and support business goals.
Key Responsibilities:- Develop a social media strategy aligned with the company's objectives.
- Build a content calendar focused on client acquisition, thought leadership, and brand trust.
- Identify the right channels (LinkedIn, Facebook, Instagram, Twitter) for maximum engagement.
- Create and post engaging social content: industry updates, service highlights, case studies, client testimonials, infographics, and videos.
- Translate complex information into easy-to-digest posts for potential clients.
- Use storytelling to highlight success, client wins, and service reliability.
- Actively engage with followers, prospective clients, and industry leaders online.
- Monitor mentions, comments, and direct inquiries; ensure timely responses.
- Participate in logistics-related conversations to improve brand visibility.
- Track performance across platforms: impressions, engagement, reach, and conversions.
- Provide regular reports on campaign performance.
- Optimize posting schedule, formats, and messaging based on analytics.
- Bachelor's degree in Marketing, Communications, or related field.
- 2+ years of social media experience.
- Knowledge of freight forwarding, logistics, or supply chain highly desirable.
- Proficiency in tools like LinkedIn Campaign Manager, Canva, Buffer/Hootsuite.
- Excellent copywriting and visual storytelling skills.
- Strong organizational skills and ability to manage multiple content streams.
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