Lead Digital Growth Strategist

20 hours ago


Quezon City, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱800,000 - ₱1,500,000
Job Description

Digital Marketing Lead (Offsite) role involves driving seller adoption of off-platform marketing solutions. The Offsite Solutions team focuses on increasing offsite traffic and measurable ROI through various external traffic channels.

Responsibilities:
  • Design and execute initiatives to grow seller-driven traffic through off-platform ads channels.
  • Act as the subject matter expert for campaign strategy, execution, tracking, and measurement.
  • Drive strong Return on Ad Spend by analyzing campaign performance and providing optimization strategies.
  • Lead communication with internal stakeholders to ensure sellers are aligned with new programs and best practices.
  • Manage the full offsite marketing operations workflow from planning to reporting with cross-functional coordination.
  • Monitor industry trends and propose improvements to strengthen offsite performance.
Requirements:
  • Bachelor's degree in Marketing, Business, or related field.
  • 7+ years in digital or performance marketing, preferably in eCommerce or agency settings.
  • Deep hands-on experience with Meta Business Manager, Google Ads, TikTok Ads, or similar platforms.
  • Strong analytical skills; proficiency in Excel and experience working with datasets to drive decisions.
  • Proven ability to work independently and navigate cross-functional teams.
  • Excellent communication and presentation skills with the ability to translate technical insights into business impact.
  • Highly organized, detail-oriented and adaptable in fast-paced environments.
  • Data-driven mindset with a focus on performance and results.


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