Digital Media Specialist

1 day ago

Antipolo City, Calabarzon, Philippines beBeeDigital Full time $60,000 - $120,000
Job Overview:

The Digital Media Specialist will be responsible for assisting in the planning, execution, and daily optimization of paid media campaigns across various platforms.

This role is ideal for a detail-oriented individual with foundational knowledge of digital advertising who is eager to grow their expertise in a fast-paced environment.

  • Assist in launching, monitoring, and maintaining campaigns across Google Ads, Meta, TikTok, Reddit, and other platforms.
  • Perform daily account checks to ensure campaigns are pacing correctly and meeting performance goals.
  • Help optimize budgets, bids, and audience targeting under direction and with clear guidance.
  • Support A/B testing of creatives, ad copy, headlines, and landing pages.
  • Contribute to testing strategies and analyze results to inform ongoing performance improvements.
  • Collaborate with internal creative teams to brainstorm and provide feedback on ad concepts.
  • Help source and organize creative assets for testing and campaign use.
  • Assist in pulling reports and compiling performance insights using Google Analytics, platform dashboards, and spreadsheets.
  • Track key metrics and support the team in generating weekly and monthly performance summaries.
  • Support pixel implementation, conversion tracking (via Google Tag Manager, Meta Pixel, etc.), and troubleshoot issues as they arise.
  • Conduct quality assurance checks to ensure all campaign links, UTMs, and tracking parameters are properly implemented.
  • Stay updated on digital advertising trends, emerging platforms, and competitor campaigns.
  • Participate in team training sessions and take initiative to grow platform expertise.

Requirements:

  • 1–2 years of experience in digital marketing, paid media, or a related role (agency or in-house).
  • Hands-on experience with Meta Ads and/or Google Ads preferred.
  • Exposure to one or more of the following platforms: Google Ads, Meta Ads, TikTok Ads, Reddit Ads, YouTube, LinkedIn.
  • Comfortable using spreadsheets (Google Sheets/Excel) to analyze and interpret data.
  • Some experience with analytics tools (Google Analytics, Ads Manager insights, etc.).
  • Basic understanding of tracking, pixels, and UTM parameters.
  • Familiarity with Google Tag Manager and Meta Events Manager is a plus.

Responsibilities:

  • Assist in launching, monitoring, and maintaining campaigns across Google Ads, Meta, TikTok, Reddit, and other platforms.
  • Perform daily account checks to ensure campaigns are pacing correctly and meeting performance goals.
  • Help optimize budgets, bids, and audience targeting under direction and with clear guidance.
  • Support A/B testing of creatives, ad copy, headlines, and landing pages.
  • Contribute to testing strategies and analyze results to inform ongoing performance improvements.

Benefits:

  • Uncapped quarterly profit-sharing bonuses based on company performance
  • 100% company-paid monthly premiums for Fortune 500 level quality insurance plans for you and any/all dependents
  • 100% company match on any employee contributions to either HSA or FSA flex benefits plans
  • 401k plan with full company match of up to 6% of salary and no vesting period required
  • Unlimited paid time off with planned role/responsibilities coverage
  • Work from home equipment budget

Working Conditions:

  • Full-time position, 40 hours per week, Monday-Friday 9am-5pm EST

Location:

  • Remote work opportunity available

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