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Senior Marketing Director

1 week ago

Manila, National Capital Region, Philippines Globe Telecom, Inc. Full time

Job Description

We are seeking a Senior Marketing Director to lead our Segment Marketing team. As a key member of our marketing leadership team, you will be responsible for developing and executing strategies to drive business growth and customer engagement.

About the Role

  • Lead the planning and development of campaigns targeted to assigned segments, crafting compelling propositions while integrating GCash's product portfolio positioning.
  • Drive product development and launch of acquisition or retention products made specifically for the segment, co-created with product teams.
  • Conduct monthly, quarterly, and annual business reviews of GCash's performance within the segment, integrating internal and external metrics to tell a coherent business narrative.
  • Champion the voice of the segment within the organization by initiating market research that examines different aspects of the consumer and sharing insights across the organization.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country. Work with a dynamic and highly collaborative team that aims to change the game. A company that values its people with a highly competitive and flexible compensation and benefits package.