
Creative Visual Strategist
1 day ago
We are seeking a skilled Graphic Designer to join our team. The ideal candidate will possess a blend of creative vision and technical expertise, with the ability to produce high-quality visual assets that align with client branding and marketing objectives.
About the Role- The Graphic Designer plays a pivotal role in creating compelling visual content that enhances client engagement across all platforms.
This position requires exceptional attention to detail, proficiency with industry-standard software, a collaborative spirit, and the ability to balance creative innovation with tactical execution while meeting strict deadlines.
Key Responsibilities- Visual Content Creation & Design
- Conceptualize and create original graphic designs that align with brand guidelines and marketing objectives.
- Design engaging graphics for marketing campaigns, social media, and promotional materials.
- Create cohesive visual systems that maintain brand consistency across all platforms.
- Adapt designs to various formats and sizes while preserving visual integrity.
- Stay current with design trends and apply innovative approaches to visual storytelling.
- Photo Editing & Visual Enhancement
- Edit and enhance images to meet project specifications, creative guidelines, and high-quality standards.
- Retouch photographs to ensure professional presentation while maintaining an authentic appearance.
- Apply color correction, composition adjustments, and visual effects as needed.
- Optimize images for various platforms while preserving quality and loading efficiency.
- Create visual consistency across photo assets used in multi-platform campaigns.
- Maintain organized digital asset libraries for efficient retrieval and usage.
- Marketing & Campaign Support
- Collaborate with team members to create engaging graphics for games and live streams across all client pages.
- Design promotional materials that drive audience engagement and conversion.
- Create visual assets for seasonal campaigns, special events, and targeted promotions.
- Develop template systems that enable consistent but customizable marketing materials.
- Support A/B testing by creating variant designs to optimize performance.
- Translate marketing objectives into compelling visual storytelling.
- Technical Proficiency & Innovation
- Utilize AI tools and professional photo editing software to optimize workflows and improve efficiency.
- Maintain expertise in Adobe Creative Suite applications.
- Implement best practices for file organization, version control, and asset management.
- Research and integrate emerging design technologies and techniques.
- Create responsive designs that function effectively across desktop and mobile platforms.
- Develop efficient workflows to manage multiple projects simultaneously.
- Collaboration & Communication
- Work closely with the team to meet deadlines, ensure consistency across visual materials, and align with content strategy.
- Participate in creative brainstorming sessions and contribute design perspectives.
- Communicate design concepts and rationales clearly to team members and leaders.
- Incorporate feedback constructively while maintaining design integrity.
- Coordinate with content creators to ensure visual and written elements complement each other.
- Collaborate cross-functionally to align visual assets with broader marketing initiatives.
- Quality Control & Brand Governance
- Review and refine images to maintain a high standard of visual presentation while ensuring alignment with client expectations.
- Verify all deliverables meet platform-specific requirements and technical specifications.
- Ensure consistent application of brand guidelines across all visual assets.
- Conduct quality checks before final delivery of assets.
- Document design standards and best practices for team reference.
- Monitor visual asset performance and refine approaches based on results.
- Strategic Input & Innovation
- Provide recommendations to enhance the overall quality and effectiveness of visual assets.
- Suggest innovative approaches to visual challenges based on industry trends.
- Contribute to the evolution of client visual identities while maintaining brand integrity.
- Proactively identify opportunities to improve visual storytelling and engagement.
- Develop style guides and visual systems that enhance brand recognition.
- Maintain professional discretion when handling unique content types, ensuring confidentiality at all times.
- 1-2 years of experience as a Graphic Designer, with Marketing Agency background or with advertising experience/portfolio.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro).
- Strong skills in photo editing, retouching, and color correction.
- Ability to design for both desktop and mobile platforms.
- Organized and able to manage multiple projects simultaneously.
- Excellent attention to detail and a willingness to incorporate feedback.
Candidates with attached CV and relevant experience will be considered for further evaluation.
What's on Offer?- A chance to accelerate your career
- Opportunity to make a positive impact
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