
Digital Communications Specialist
2 days ago
Job Description
">We are seeking a highly skilled professional to oversee our email and text communications strategy.
">This role will focus heavily on email deliverability, content creation, and performance optimization ensuring our campaigns reach the right audience, deliver the right message, and drive measurable results.
">Key Responsibilities">- Email Infrastructure & Deliverability">
- Manage and monitor email domains, IP reputation, and inbox placement.">
- Implement SPF, DKIM, DMARC and maintain compliance with regulatory requirements.">
- Oversee sender reputation and resolve deliverability issues.">
- Content & Campaign Creation">
- Create and refine email templates and content.">
- Develop compelling subject lines, copy, and CTAs.">
- Run A/B testing across content and design.">
- Campaign Management & Analytics">
- Launch and manage multi-segmented campaigns.">
- Track click-throughs, portal logins, and inbound calls.">
- Own UTM parameter setup and reporting.">
- Provide insights to optimize performance.">
This role requires strong knowledge of email systems, IP/domain management, and experience with MailWiz, SendGrid, or similar ESPs. The ideal candidate will be skilled in persuasive, compliant copywriting and proficient with Google Analytics, UTM tracking, and reporting tools.
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