Digital Marketing Strategist

2 weeks ago

Makati City, National Capital Region, Philippines Manulife Financial Full time

About the Opportunity

We are seeking a highly skilled and innovative Digital Marketing Strategist to join our dynamic global team. As a key member of our marketing organization, you will play a critical role in developing and executing fully integrated campaigns that drive meaningful connections with our customers.

Reporting into the Head of Demand Generation, Global Digital Marketing, you will lead the development and execution of digital media strategies across APAC for our Global Wealth and Asset Management and Insurance divisions. You will work closely with market segments teams and creative agencies to inform decisions around targeting, platforms, creative formats, and budget allocation.

You will be responsible for analyzing industry trends, performance data, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks. Additionally, you will track, share, and manage timelines across the team, ensuring SMEs have the support and tools they need to deliver.

Liaising with multiple internal stakeholders including Media Strategy Managers across markets and segments, analytics teams, and creative teams, you will assist with process optimization for enhanced campaign efficiency. Serving as a platform expert across established and developing digital and traditional media channels, you will advise direct reports on targeting capabilities, creative formats, and buying methods.

Providing feedback to partner teams on tooling needs for campaign planning & execution efficiency, you will experience in media planning and cross-platform integrated media strategy for full funnel digital and traditional campaigns. Developing a comprehensive reporting framework to gain advanced insights into the effectiveness of each media platform, individually and holistically, is also a key responsibility.

Key qualifications include 6-8+ years of experience working in digital media across all channels in the Philippines (search, social, programmatic, video etc.), capable of leading and managing external agencies and partners effectively, experience managing and planning multi-channel media for large budgets, hands-on working knowledge of Google Ads, Facebook Ads and Google Marketing Platform, as well as understanding of additional channels.

Strong understanding of media performance measurement (e.g. MMM or MTA's) and web analytics platforms is required, as well as experience working in financial services is preferred in planning and executing campaigns. Strong cross-functional management skills, comfortable managing and communicating with multiple international stakeholders, strong analytical toolkit, and thought leadership on innovation and emerging media which are relevant for APAC markets are also essential.

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