Digital Marketing Strategist

5 days ago


Olongapo City, Central Luzon, Philippines Intelligent Outsourcing, Inc. Full time
Job Description

We are seeking a highly skilled Digital Marketing Strategist to join our team at Intelligent Outsourcing, Inc. This role will be responsible for developing and executing comprehensive digital marketing campaigns across various channels.

Key Responsibilities:

  • Design and optimize digital campaigns to boost sales leads, conversions, and engagement.
  • Analyze website traffic and campaign performance using tools like Google Marketing Platform and Google Analytics to improve campaign performance and reduce CPA.
  • Implement SEO best practices to improve search engine rankings.

Email Marketing & Lead Generation:

  • Develop and execute email marketing campaigns to nurture leads and engage customers.
  • Create targeted email content and automation workflows.
  • Monitor email performance metrics and optimize campaigns accordingly.

Content & Campaign Production:

  • Develop engaging and high-quality content for websites, blogs, and social media.
  • Create and manage marketing campaigns to ensure compelling messaging and brand consistency.
  • Collaborate with content creators and designers to produce multimedia content that boosts brand engagement.

Market Research & Brand Growth:

  • Conduct research on industry trends, competitors, and customer behavior to refine marketing strategies.
  • Develop strategies to enhance brand awareness and loyalty.
  • Monitor campaign performance, prepare reports, and provide insights for continuous improvement.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Proven success in delivering B2B sales leads consistently and cost-effectively across multiple markets.
  • At least 3-5 years of experience in digital marketing, campaign execution, and website publishing.
  • Strong experience in SEO, SEM, and social media advertising.
  • Proficiency in marketing tools like Google Ads and Pipedrive.
  • Excellent writing, editing, and storytelling skills.
  • Highly skilled in Office365 suite of productivity tools.
  • Strong project management skills, with the ability to multitask and meet deadlines.


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