Marketing Officer

5 days ago


Olongapo City, Central Luzon, Philippines Intelligent Outsourcing Full time

Digital Marketing & Campaign Management:

  • Design & optimize digital campaigns across social media, email, and paid ads to boost sales leads, conversions, and engagement.
  • Analyze website traffic and campaign performance using tools like Google Marketing Platform, Pipedrive/CRM systems, Google Analytics, Microsoft Clarity, Power BI, or Dynamics 365 Marketing to improve campaign performance, reduce CPA and boost lead volumes.
  • Implement SEO best practices to improve search engine rankings.
  • Develop and execute email & telecommunication marketing campaigns to nurture leads, engage customers and boost value added sales.
  • Create targeted email content and automation workflows.
  • Monitor email performance metrics and optimize campaigns and offerings accordingly.

Content & Campaign Production:

  • Develop engaging and high-quality content for websites, blogs, social media, and marketing materials.
  • Create and manage marketing campaigns, ensuring compelling messaging and brand consistency.
  • Collaborate with content creators, internal staff, designers and videographers to produce multimedia content that boost brand engagement externally and internally.

Market Research & Brand Growth:

  • Conduct research on industry trends, competitors, and customer behavior to refine marketing strategies.
  • Develop strategies to enhance brand awareness and loyalty.
  • Monitor campaign performance, prepare reports, and provide insights for continuous improvement.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred but not required.
  • Proven success in delivering B2B sales leads consistently and cost-effectively across multiple markets and with various product propositions.
  • At least 3-5 years of experience in digital marketing, campaign execution & website publishing.
  • Proven experience in multi-national website and product launch strategy.
  • Strong experience of SEO, SEM, and social media advertising.
  • Proficiency in marketing tools like Google Ads, Meta Business Suite, Pipedrive & CMS systems (October CMS a bonus).
  • Experience, ideally proficiency, in video marketing platforms – especially YouTube, TikTok & LinkedIn.
  • Excellent writing, editing, and storytelling skills.
  • Highly skilled in Office365 suite of productivity tools.
  • Strong project management skills, with the ability to multitask and meet deadlines.
  • Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Experience with content creation tools (e.g., Gemini, Copilot, OpenAI) is a plus.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Accounting

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