Marketing Growth Strategist

7 days ago

Dasmariñas, Calabarzon, Philippines beBeeMarketing Full time ₱45,000 - ₱55,000

We are seeking a Marketing Operations & Analytics Specialist to drive our marketing team's growth through high-performing paid campaigns and data-driven strategies.


About the Role

The Marketing Operations & Analytics Specialist bridges campaign strategy and operational excellence, serving as the driving force behind our team's growth initiatives.


Main Responsibilities
  • Set up and optimize automated marketing campaigns that drive qualified leads and maximize conversion rates.
  • Manage lead-nurturing workflows and customer journey optimization to boost campaign performance.
  • Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling.
  • Collaborate with the team to execute high-ROI automation strategies that accelerate growth.

Campaign Analytics & Optimization
  • Implement tracking systems that provide visibility into campaign performance and ROI.
  • Mastery of campaign attribution to understand which channels drive high-value customers.
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness.
  • Identify and resolve tracking issues to ensure accurate performance measurement.

Performance Reporting & Insights
  • Build dashboards showing campaign ROI, lead quality, and conversion metrics.
  • Provide reliable data to specialists and managers to optimize performance.
  • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns.

Cross-Channel Collaboration
  • Partner with paid ads, content, and sales teams to optimize the entire funnel.
  • Lead marketing ops projects that support launches and optimization.
  • Communicate performance insights and recommend optimizations.

Measure of Success

Improvements in campaign metrics like conversion rates and lead quality scores. Support growth targets through optimized automation and attribution. Be the go-to expert for campaign operations and enable scalability. Execute setups and optimizations with speed and precision. Build systems that deliver high-quality leads and support revenue growth.


Requirements
  • Bachelor's degree in Marketing, Business, IT, Data Science, or related fields.
  • 2-4 years of hands-on experience in marketing automation and/or web analytics.
  • Hands-on experience with tools such as HubSpot, Google Analytics, and marketing automation platforms.

Work Setup & Bonus Points
  • WFH setup: Computer, 16 GB RAM, modern CPU, reliable internet, quiet workspace.
  • Bonus points for paid advertising experience across Google Ads, Facebook/LinkedIn, etc., and growth marketing background with A/B testing and funnel analysis.

This is a fantastic opportunity to join a fast-growing organization backed by Sequoia Capital and scale marketing operations and data-driven growth across Asia and the US time zones with a globally distributed team.

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