
Financial Content Strategist
2 days ago
ElektroFi is a forward-thinking financial wellness startup on a mission to transform the way individuals understand and manage their money. Our platform helps employees across all income levels make smart, confident financial decisions.
Key Responsibilities
- Create compelling content, run campaigns, and manage community engagement across channels. This role involves writing and producing long-form blog articles, short-form educational content, guides, whitepapers, lead magnets, infographics, image assets, and short videos.
- Manage and grow our online community via social media platforms like LinkedIn. Schedule posts, engage with followers, and monitor industry conversations.
- Assist with SEO efforts; track competitor and market trends in financial wellness and benefits tech.
- Support lead generation efforts and campaign execution; maintain CRM hygiene and assist with campaign automation.
- Coordinate logistics and promotion for webinars, virtual events, and field activations.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2-3 years of experience in B2B content and/or growth marketing (fintech, SaaS, wellness, or insurtech).
- Strong grasp of digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads.
- Excellent writing and communication skills—especially for a professional audience.
- Analytical mindset; able to interpret metrics and optimize campaigns.
- Creative, self-starting, and resourceful.
- Comfortable managing multiple projects in a fast-paced environment.
- A collaborative team player who thrives on impact and innovation.
Benefits
- A chance to shape the future of financial wellness.
- A supportive and inclusive culture rooted in design thinking and continuous learning.
- Meaningful work that helps people live healthier financial lives.
Additional Requirements
- Increase LinkedIn followers by 25% and improve engagement by 25% within 90 days.
- Boost website traffic by 25% monthly.
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