Digital Media Strategist

22 hours ago


Manila, National Capital Region, Philippines IDGC Full time

At IDGC, we're seeking a highly analytical Digital Media Strategist to lead our paid media campaigns across platforms such as Meta, Google, TikTok, and Programmatic DSPs. The ideal candidate will have experience in managing paid media campaigns, with a strong focus on driving high-quality traffic, maximizing conversions, and optimizing ad spend efficiency.

Campaign Management
  • Launch, monitor, and optimize paid media campaigns to achieve key performance goals.
  • Adjust bidding strategies to maximize return on ad spend (ROAS) while maintaining profitable cost per acquisition (CPA).

We're looking for a Paid Advertising Specialist who can help us scale our traffic acquisition and explore new growth channels. If you have experience managing campaigns on Meta, Google, TikTok, and Programmatic DSPs, we'd love to hear from you

Audience Targeting
  • Optimize audience segmentation using lookalike audiences, custom audiences, and behavioral targeting to improve acquisition efficiency.

As a Media Buyer and Analyst, you'll be responsible for analyzing campaign performance using UTM tracking, Google Analytics, Meta Business Suite, and MMPs to measure ROI and identify areas for improvement. If you're detail-oriented and results-focused, we want you to join our team

Key Requirements
  • 2+ years of experience in media buying, digital advertising, or performance marketing.
  • Strong knowledge of bid strategies, audience targeting, and conversion optimization.


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