Digital Media Specialist
15 hours ago
About Us
ABS-CBN Corporation is a leading media and entertainment company in the Philippines, serving various customer segments through different platforms. Our mission is to be in the service of the Filipino and our stakeholders worldwide, providing information, news, and entertainment that connects Filipinos with each other and their community.
Job DescriptionWe are seeking a highly skilled Social Media Strategist to join our team. As a key member of our digital division, you will be responsible for developing and executing strategies to increase our online presence and engagement.
Main Responsibilities- Monitor and identify new growth opportunities for ABS-CBN Digital
- Support internal and external clients to bring strategic digital projects to fruition
- Conduct customer analysis and segmentation
- Create customer-focused strategies
- Design customer paths for third-party platforms, social media, and campaigns
- Analyze complex digital and social analytics to uncover opportunities and develop game-changing digital strategies
- Collaborate with internal teams to develop and activate digital campaigns/brand/content strategies
- Work closely with the Data Team to challenge research and analysis methods
- Design persuasive reports and stories using diverse media/tools
- Partner with business and digital innovation teams to support execution efforts
- Bachelor's degree in Marketing or Digital Advertising
- 2+ years of experience in digital strategy development and/or digital media landscape, specializing in social media
- Excellent knowledge of all social media platforms
- Digitally innovative and has good understanding of social media metrics and analytics
- Strong understanding of consumer behavior in the digital landscape
- Proficiency in MS Office
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