Brand Development Expert

5 days ago

Taguig, National Capital Region, Philippines beBeeMarketing Full time
Job Description

We are seeking a highly skilled and motivated Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing marketing strategies across brand, retail, and digital platforms.

This role involves creating engaging campaigns, conducting market research, ensuring brand consistency, optimizing media channels, and tracking marketing performance. The Marketing Specialist will work closely with cross-functional teams to enhance customer engagement, drive sales, and strengthen brand positioning.

Main Responsibilities:
  • Create and execute marketing campaigns that align with business goals and effectively engage the target audience.
  • Conduct thorough research on market trends, competitor offerings, pricing schedules, product specifications, and demographic data.
  • Analyze data to inform marketing strategy, develop new campaigns, and ensure the company remains competitive in the market.
  • Collaborate with graphic designers to create branding ideas, advertising copy, graphic designs, and promotional materials that align with the brand's guidelines.
  • Enforce brand marketing guidelines throughout each campaign to ensure consistent messaging and brand identity.
  • Identify and select the most appropriate media channels for the distribution of marketing materials to ensure maximum reach and engagement with the target audience.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing Management, Mass Communications or equivalent.
  • Minimum 2-3 years of experience in marketing, preferably in a senior role.
  • Extensive experience with product launches and/or integrated marketing campaigns.
  • Working knowledge of market research, surveys, and data analytics.
  • Proficiency with Microsoft Office and content management systems.
  • Excellent communication and presentation skills.
  • Keen observation to details.
  • Excellent project management skills.
  • Ability to connect with customer needs.
  • Innovative and creative thinking.
  • Strong familiarity with social media platforms.
  • Able to work independently and as part of a team.
Benefits:
  • Opportunity to work with a dynamic and growing organization.
  • Competitive salary and benefits package.
  • Professional development opportunities.
  • Collaborative and supportive work environment.
Others:
  • Office-based, with occasional fieldwork required.
  • Must be physically and mentally fit to perform assigned tasks.
  • Must be willing to travel for work-related purposes.

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