Digital Advertising Specialist

1 day ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeAdvertising Full time $95,000 - $115,000
Job Description

This is a remote position for a digital advertising specialist. The role involves managing and optimizing the demand-side platform to enhance digital advertising performance.

The ideal candidate will have experience in digital marketing, programmatic advertising, or a related field with a focus on DSP management.

Responsibilities
  • Create SOPs and lead a team to ensure smooth operations and achieve organizational goals.
  • Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency.
  • Manage the setup, execution, and optimization of advertising campaigns across various channels.
  • Develop data-driven strategies to maximize campaign performance and ROI.
  • Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
  • Analyze campaign data and performance metrics to derive actionable insights.
  • Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
  • Work closely with cross-functional teams to align campaign objectives and strategies.
Required Skills and Qualifications
  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
  • Strong knowledge of digital advertising technologies and media buying strategies.
  • Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Unlimited access to professional development resources
  • Opportunities for career advancement

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