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Digital Marketing Specialist

4 weeks ago

Angeles City, Central Luzon, Philippines Solo Services Group Touch Biotechnology Full time
About TouchBio Australia

We are a pioneering company that develops, manufactures, and imports medical devices and eco-friendly hygiene products. Our range includes at-home testing devices and long-lasting sanitising solutions, designed to revolutionise health practices while prioritising safety and environmental sustainability.

Key ResponsibilitiesSocial Media Management

Develop and implement social media strategies to enhance brand presence and engagement. Manage influencer partnerships and analyse social media metrics to guide content strategy.

PPC Advertisements

Create and optimise pay-per-click advertising campaigns across Google and various social media platforms. Manage budgets and bids to ensure efficient ad spend and monitor campaign performance.

SEO and Digital PR

Implement SEO strategies to improve organic search rankings and visibility. Conduct on-page and off-page optimisation, including keyword research and link-building. Collaborate with other teams to create digital PR initiatives that enhance brand reputation.

Marketplace Management

Manage product listings and promotional strategies on e-commerce platforms like TouchBio website, Amazon, and eBay. Identify and leverage new marketplace opportunities to increase sales and brand exposure.

Lead Generation

Develop and execute digital strategies for lead generation through digital channels like landing pages, email marketing, and forms. Utilise platforms such as Hubspot, Mailchimp, or ClickSend for campaign automation and tracking.

Requirements
  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in digital marketing, with a focus on PPC, SEO, and social media management.
  • Experience with e-commerce marketplace management and digital lead generation.
  • Proficiency in Google AdWords, Google Analytics, and other PPC platforms.
  • Strong understanding of SEO principles and experience with SEO tools.
  • Experience with social media management and analytics tools.
  • Familiarity with email marketing platforms and automation software.
  • Ability to analyse data and metrics to make data-driven decisions.
  • Ability to produce engaging content for various digital platforms.
  • Excellent written and verbal communication skills.
  • Proficiency in English is mandatory, and additional language skills may be advantageous depending on the geographic focus of the marketing efforts.