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Financial Marketing Specialist
1 week ago
Job Title: Financial Marketing Specialist
About the Role:We're seeking a seasoned email marketer with a strong background in finance to create and manage compelling email campaigns for our financial clients.
The ideal candidate will possess excellent writing, design, and analytical skills to craft clear, compliant, and effective communication strategies.
Key Responsibilities:- Create & Send Emails: Develop and send email campaigns promoting financial products and services.
- Manage CRM: Utilize our CRM to organize email lists, segment audiences, and track campaign performance.
- Optimize Campaigns: Analyze email results, improve deliverability, and implement strategies to increase engagement.
- Automate Emails: Set up automated email flows for customer loyalty, re-engagement, and seasonal promotions.
- Ensure Compliance: Adhere to all financial regulations and provide regular performance reports.
- Experience in email marketing within the financial industry.
- Knowledge of financial products and regulations.
- Proficiency in CRM and email marketing tools.
- Strong writing and design skills for financial content.
- Ability to analyze data and improve campaign results.
- Understanding of email deliverability and compliance.
- Ability to manage multiple projects.
- HTML/CSS for email design.
- A/B testing experience.
- Financial data analysis skills.