Marketing Campaign Specialist

2 days ago

Cabuyao, Calabarzon, Philippines beBeeEmailMarketing Full time ₱450,000 - ₱800,000
Job Overview

As a Marketing Professional, you will develop and execute impactful campaigns to drive engagement and nurture leads. You will collaborate with cross-functional teams to create compelling content, optimize campaign performance, and implement automation strategies that align with business objectives.

This role is ideal for a results-driven professional who thrives in a fast-paced environment and wants to contribute to business growth.

Key Responsibilities:

  • Develop and execute high-impact email marketing campaigns aligned with business objectives.
  • Conduct market research to understand consumer behavior and optimize messaging.
  • Design and implement automated email workflows to nurture leads and improve retention.
  • Leverage A/B testing to optimize subject lines, content, and calls-to-action (CTAs).
  • Ensure adherence to best practices in design, deliverability, and compliance.
  • Create compelling, error-free email copy that resonates with target audiences.
  • Work with designers to enhance email layouts and visual appeal.
  • Align email marketing with broader marketing initiatives.
  • Maintain consistent brand messaging across all email communications.
  • Maintain customer email lists, ensuring data integrity and compliance with regulations.
  • Segment audiences to deliver personalized and relevant email content.
  • Continuously refine segmentation strategies based on engagement and behavioral data.
Performance Monitoring & Optimization
  • Track and analyze email campaign performance using key metrics like open rates, click-through rates, and conversions.
  • Generate reports and insights to drive continuous improvements.
  • Optimize deliverability and inbox placement with best practices in list hygiene and engagement.
Required Skills and Qualifications
  • Bachelor's degree in Marketing or related field.
  • 3-5 years of experience in email marketing, campaign execution, and automation.
  • Proficiency in Salesforce Marketing Cloud, Account Engagement, Pardot, or similar platforms.
  • Experience in database management and audience segmentation.
  • Strong expertise in copywriting, messaging, and email automation workflows.
  • Hands-on experience with A/B testing, analytics, and deliverability optimization.
  • Excellent project management skills and ability to meet deadlines.
  • Experience working remotely and communicating in a video-based environment.
Benefits
  • Competitive salary and benefits package.
  • Flexible work-from-home policy.
  • Opportunity to work with a trusted US-based company.

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