Digital Campaign Manager

18 hours ago

Cabuyao, Calabarzon, Philippines beBeeMarketing Full time ₱45,000 - ₱55,000

Marketing Operations Specialist

The role is focused on driving growth through high-performing paid campaigns and data-driven marketing strategies. As a Marketing Operations Specialist, you will bridge campaign strategy and operational excellence, serving as the driving force behind our growth initiatives.

Key Responsibilities:
  • Campaign Setup and Optimization: Set up and optimize automated marketing campaigns to drive qualified leads and maximize conversion rates.
  • Lead-Nurturing Workflows: Manage lead-nurturing workflows and customer journey optimization to boost campaign performance.
  • Channel Integration: Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling.
  • Automation Strategies: Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth.
Campaign Analysis and Optimization:
  • Tracking Systems: Implement tracking systems that provide visibility into campaign performance and ROI.
  • Campaign Attribution: Master campaign attribution to understand which channels drive high-value customers.
  • Data Enrichment Tools: Use data enrichment tools to enhance lead scoring and improve targeting effectiveness.
  • Tracking Issues: Identify and resolve tracking issues to ensure accurate performance measurement.
Performance Reporting and Insights:
  • Dashboards: Build dashboards showing campaign ROI, lead quality, and conversion metrics.
  • Data Provision: Provide reliable data to marketing specialists and managers to optimize performance.
  • Data Flow: Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, IT, Data Science, or related fields.
  • Experience: 2-4 years of hands-on experience in marketing automation and/or web analytics.
  • Tools: Hands-on experience with tools such as HubSpot for campaign management and lead nurturing, Google Analytics and campaign tracking, and marketing automation platforms for workflow optimization.
  • Skills: Strong understanding of marketing funnel optimization, conversion tracking, and attribution. Experience with lead scoring, segmentation, and campaign performance optimization.
  • Analytical Skills: Analytical skills with the ability to translate data into actionable insights.
  • Communication Skills: Excellent communication and collaboration skills for cross-functional teams.
Growth Opportunities:
  • Remote Work: WFH setup: computer, 16 GB RAM, modern CPU, reliable internet, quiet workspace.
  • Paid Advertising: Bonus: paid advertising experience across Google Ads, Facebook/LinkedIn, etc.
  • Growth Marketing: Growth marketing background with A/B testing and funnel analysis.
  • Technical Skills: Experience with Clearbit, Looker Studio, Zapier.
  • SQL Knowledge: Basic SQL or data knowledge; startup experience preferred.

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