Senior Visual Content Specialist

The role of a Graphic Designer is pivotal in crafting captivating visual content that elevates client engagement across all platforms.

• Visual Content Creation & Design
• Conceptualize and create original graphic designs that align with brand guidelines and marketing objectives, incorporating creative vision and technical expertise.
• Design engaging graphics for marketing campaigns, social media, OF, and promotional materials, ensuring consistency and quality.
• Develop visual concepts that effectively communicate brand messaging and appeal to target audiences, staying current with design trends.
• Create cohesive visual systems that maintain brand consistency across all platforms, adapting designs to various formats and sizes while preserving visual integrity.
• Stay up-to-date with design trends and apply innovative approaches to visual storytelling, ensuring high-quality visual assets.
  • Photo Editing & Visual Enhancement
  • Edit and enhance images to meet project specifications, creative guidelines, and high-quality standards, applying color correction and composition adjustments as needed.
  • Retouch photographs to ensure professional presentation while maintaining an authentic appearance, optimizing images for various platforms while preserving quality and loading efficiency.
  • Maintain organized digital asset libraries for efficient retrieval and usage, creating visual consistency across photo assets used in multi-platform campaigns.
    • Marketing & Campaign Support
    • Collaborate with team members to create engaging graphics for games and live streams across all client pages, designing promotional materials that drive audience engagement and conversion.
    • Create visual assets for seasonal campaigns, special events, and targeted promotions, developing template systems that enable consistent but customizable marketing materials.
    • Support A/B testing by creating variant designs to optimize performance, translating marketing objectives into compelling visual storytelling.
      • Technical Proficiency & Innovation
      • Utilize AI tools and professional photo editing software (e.g., Adobe Photoshop, Lightroom) to optimize workflows and improve efficiency, maintaining expertise in Adobe Creative Suite applications (Illustrator, InDesign, Premiere Pro).
      • Implement best practices for file organization, version control, and asset management, researching and integrating emerging design technologies and techniques.
      • Develop efficient workflows to manage multiple projects simultaneously, ensuring seamless collaboration and communication within the team.
        • Collaboration & Communication
        • Work closely with the team to meet deadlines, ensure consistency across visual materials, and align with content strategy, participating in creative brainstorming sessions and contributing design perspectives.
        • Communicate design concepts and rationales clearly to team members and leaders, incorporating feedback constructively while maintaining design integrity.
        • Coordinate with content creators to ensure visual and written elements complement each other, collaborating cross-functionally to align visual assets with broader marketing initiatives.
          • Quality Control & Brand Governance
          • Review and refine images to maintain a high standard of visual presentation while ensuring alignment with client expectations, verifying all deliverables meet platform-specific requirements and technical specifications.
          • Ensure consistent application of brand guidelines across all visual assets, conducting quality checks before final delivery of assets.
          • Document design standards and best practices for team reference, monitoring visual asset performance and refining approaches based on results.
            • Strategic Input & Innovation
            • Provide recommendations to enhance the overall quality and effectiveness of visual assets, suggesting innovative approaches to visual challenges based on industry trends.
            • Contribute to the evolution of client visual identities while maintaining brand integrity, proactively identifying opportunities to improve visual storytelling and engagement.
            • Develop style guides and visual systems that enhance brand recognition, maintaining professional discretion when handling unique content types.