Senior Content Strategist

7 days ago

Rizal, Philippines beBeeDigitalContent Full time ₱4,000,000 - ₱8,000,000

Job Description

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Wedded Wonderland is a leading digital content platform for weddings, lifestyle, and celebrations. We're seeking an experienced Digital Content Specialist to lead our online content strategy, drive growth across platforms, and enhance our digital presence.

Responsibilities
  • Develop compelling content that reflects the brand's identity and resonates with our audience.
  • Manage all digital content across various platforms, including copy, imagery, video, voice, editing, and uploading.
  • Conduct thorough traffic analysis and research to uncover new opportunities for content growth beyond search.
  • Drive engagement using SEO, SEM, email marketing, affiliates, and social strategies.
  • Optimise the online customer journey to increase conversion through content and personalisation.
Requirements
  • Minimum 3 years' experience in a similar role within a digital or lifestyle company.
  • Strong understanding of long customer journeys and community building.
  • Proven expertise across multiple digital platforms, with tailored strategies for each.
  • Expert knowledge of digital and social organic search, Google Ads, affiliates, and display.
  • Understanding of omni-channel environments (website, CRM, social, advertising).
  • Strong analytical skills and experience with Google Analytics.
  • Demonstrated success in driving online traffic that converts into community growth and sales.
  • Proactive, creative, and results-driven with strong attention to detail.
  • Ability to think outside the box and deliver innovative solutions.
  • Confident communicator with experience working across teams and with external stakeholders.

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