Digital Creative Lead
7 days ago
About This Role:
We are seeking a Junior Creative Strategist to develop and optimize high-performing ad creatives across digital platforms.
This role is ideal for a creative thinker with strong analytical skills who thrives in a fast-paced, collaborative environment.
You will work closely with performance marketers and creative teams to craft engaging ad materials, ensuring alignment with brand guidelines and industry trends.
Key Responsibilities:
- Develop Creative Briefs: Write objective-driven briefs to guide the production of compelling video and static ads.
- Coordinate Creative Production: Work with designers, video editors, and content creators to produce high-quality ad materials on tight timelines.
- Launch & Optimize Ad Campaigns: Collaborate with performance marketers to execute and refine paid social and digital campaigns.
- Incorporate Feedback Quickly: Adapt creative assets based on team input, performance data, and emerging trends.
- Contribute to Creative Strategy: Brainstorm ad concepts, analyze competitor strategies, and ensure alignment with target audience preferences.
- Analyze Campaign Performance: Monitor ad effectiveness using Meta Ads Manager, TikTok Ads Manager, and Motion to optimize targeting and scale campaigns.
- Report & Recommend: Share campaign insights with the Senior Manager of Creative Strategy and propose data-backed improvements to enhance ROI.
- Construct Landing Pages (Bonus): Build and deploy landing pages using Shopify tools like Shogun or Replo (no coding required).
Software/Platforms/Tools:
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads Manager
- Shopify (for landing page creation - no coding)
- Motion or similar analytics platforms
Qualifications:
- Must be a Filipino citizen
- At least 3-5 years of freelancing experience
- 1-3 years of experience in advertising, paid social, or digital marketing
- Strong copywriting skills with an ability to craft compelling ad messaging
- Experience in producing and optimizing video and static ads for paid social platforms
- Proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads Manager
- Excellent communication, collaboration, and organizational skills
- Ability to thrive in a fast-paced environment, adapt quickly, and maintain attention to detail
- A go-getter attitude, sharp analytical mindset, and openness to feedback for continuous improvement
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