Digital Creative Designer

2 weeks ago


Manila, National Capital Region, Philippines IDGC Full time

The ideal candidate is skilled in performance-driven design, understands digital marketing trends, and can develop compelling visuals that drive engagement and conversions. This role supports performance marketing, social media growth, and CRM initiatives to maximize Daily Active Users (DAU).

Key Responsibilities
  • Ad Creative Development – Design high-performing ad creatives for Meta, Google, TikTok, and programmatic platforms, optimizing for higher CTR and lower CPC through A/B testing.
  • Social Media Content Creation – Develop engaging graphics, carousels, reels, and stories aligned with viral trends and UGC formats to increase audience engagement and organic reach.
  • Brand & Partnership Assets – Create branded visuals for KOLs, PR campaigns, and strategic partnerships, ensuring a consistent brand identity and strong credibility.
  • Retention & CRM Visuals – Design promotional banners and engagement-driven graphics for loyalty and retention campaigns to enhance user retention and reactivation.
  • Performance Analysis & Optimization – Track the impact of creative assets on engagement, ad performance (CTR, CPC), and DAU trends, refining strategies based on data insights.

Requirements
  • 3+ years of experience in graphic design for digital marketing, advertising, or social media.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) or similar design tools.
  • Strong understanding of ad creative optimization for paid media campaigns.
  • Experience developing visuals for performance marketing, retention campaigns, and social media engagement.
  • Ability to balance creativity with data-driven design decisions.
  • Experience working with influencers, PR campaigns, and CRM marketing is a plus.
  • Highly creative, detail-oriented, and results-driven, with a strong eye for digital trends and brand storytelling.
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