Digital Marketing Campaign Specialist

16 hours ago

Pulong Santa Cruz, Calabarzon, Philippines beBeeadvertiser Full time ₱6,000,000 - ₱8,000,000

Job Summary:

We are seeking a highly skilled and experienced social media advertising professional to join our team. The ideal candidate will be responsible for developing and executing comprehensive Facebook advertising strategies to drive brand awareness, engagement, and conversions.

This role requires a deep understanding of Facebook's advertising platform, audience targeting strategies, and campaign optimization techniques. The successful candidate will have a proven track record of successful Facebook ad campaigns and a strong ability to analyze data and make data-driven decisions.

You should be innovative and spontaneous with great web designs and unique ideas to strengthen our marketing positions. If this challenging role is something that you are looking for, send in your applications right away. We will love to meet you.

Key Responsibilities:

  • Develop and execute comprehensive Facebook advertising strategies to achieve marketing objectives and key performance indicators (KPIs).
  • Conduct thorough audience research and develop targeted audience segments for ad campaigns.
  • Create and optimize Facebook ad campaigns, including ad copy, visuals, targeting, and bidding strategies.
  • Monitor ad performance, analyze key metrics, and provide regular reports to stakeholders.
  • Continuously optimize campaigns based on performance data, implementing A/B testing and other tactics to improve results.
  • Stay updated with industry trends and best practices in Facebook advertising, ensuring campaigns are innovative and effective.
  • Collaborate with the creative team to develop engaging and visually appealing ad creatives.
  • Work closely with other marketing team members to align Facebook ad campaigns with overall marketing initiatives.
  • Stay informed about changes to the Facebook advertising platform, algorithm updates, and policy changes, and adapt strategies accordingly.
  • Conduct competitive analysis to identify opportunities and stay ahead of industry trends.
  • Stay updated with emerging digital advertising platforms and explore new channels to diversify marketing efforts.
  • Provide guidance and support to junior team members, sharing knowledge and best practices.
  • Understanding the competitive landscape, differentiating factors, and devising strategies to outperform competitors.
  • Proactive in staying updated with the latest FB targeting trends, algorithm changes, and industry developments.

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