
Healthcare Strategist
1 week ago
Job Title: Healthcare Marketing Specialist
Employment Type: Full-time;Remote
Schedule: Eastern Time zone (9 am–5 pm EST), with flexibility for campaign demands.
Industry: Health and Wellness
We deliver elevated allergy care through clinically driven, personalized treatments supported by rigorous scientific research and peer-reviewed publications.
Our team combines medical expertise with modern, data-driven marketing to educate and serve patients.
Key Responsibilities- Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI.
- Design and implement media plans aligned with clinical messaging, product education, and health outcomes.
- Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, conversions, and optimize in real time.
- Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
- Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
- Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.
- Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
- Proven media-buying experience—particularly in healthcare, wellness, or education sectors.
- Strong analytical skills and comfort with performance metrics and digital tools.
- Excellent negotiation acumen—especially in high-value digital media environments.
- Effective communication across teams, with attention to clinical accuracy and educational integrity.
- Flexible Eastern Time availability, open to aligning with patient education campaigns and team collaboration across time zones.
As part of our innovative team, you will have the opportunity to combine medical expertise with modern, data-driven marketing to educate and serve patients.
Our company delivers elevated allergy care through clinically driven, personalized treatments supported by rigorous scientific research and peer-reviewed publications.
How to SucceedTo succeed in this role, you should have a strong understanding of health-related fields and proven media-buying experience.
You should be comfortable with performance metrics and digital tools, and have excellent negotiation aculum and effective communication skills.
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