
Enterprise Marketing Strategist
1 week ago
We are a technology-driven growth firm that bridges marketing, consulting and data intelligence. Our mission is to propel revenue growth and brand recognition for leading and emerging companies worldwide.
As a people-first organization, we value diversity in backgrounds and experiences. Our vision is to become the most respected private growth marketing firm globally, with a scalable brand, culture and services.
Our comprehensive growth marketing services include SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. We focus on driving revenue growth and brand recognition for our clients, ultimately delivering value.
Our proprietary technology, nova, analyzes businesses through first-party data to support strategic marketing planning and diligence in M&A. We challenge traditional planning and measurement through testing and data science across the customer journey.
A Day In The Life
The Senior Growth Analyst audits current and prospective clients' marketing programs and crafts integrated marketing plans across our full suite of channels, with emphasis on social media (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, YouTube). You will collaborate with channel specialists to develop strategies used by account teams and to support us in acquiring new clients.
Key Responsibilities- Determine budget allocation by channel, medium, environment, objective, and stage in the funnel
- Work with channel specialists to ensure channel-level strategies align with the overarching plan
- Research and analyze the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
- Collaborate with specialists to pressure test forecasts and ensure projections align with client efficiency requirements and business objectives
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Experience with large sets of campaigns and/or clients
- Competence in Google Ads, Facebook, and/or similar self-serve platforms
- Familiarity with the larger marketing and media buying landscape
- Familiarity with earned media channels
- Familiarity with audience insight tools such as Global Web Index
- Familiarity with Asana and Slack
- Commitment to diversity and inclusion
- Equal opportunity employer
- Value employees with diverse backgrounds and experiences
Power Digital is committed to maintaining high standards of integrity, autonomy, and grit. We strive for innovation and results while supporting our team's relentless pursuit of growth.
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