Strategic Brand Marketing Professional
6 days ago
About the Opportunity
Location: Manila, Philippines
Job Type: Full-time
Department: Marketing
Foster brand growth and drive marketing initiatives as an Assistant Brand Manager.
You will be responsible for developing and executing a comprehensive marketing plan, ensuring timely execution and reviewing its effectiveness. This includes analyzing market trends, gathering insights through field visits and customer interactions, and recommending improvements.
Your key responsibilities will include:
- Conducting Market Research: Gather trade and consumer insights using formal and informal research methodologies to inform brand strategy.
- Marketing Campaign Management: Implement brand marketing campaigns, evaluate their effectiveness against Key Performance Indicators (KPIs), and make data-driven decisions.
- Brand Budget Management: Collaborate with the Finance department to manage brand budgets and ensure optimal resource allocation.
- Implementation and Coordination: Work with internal stakeholders to implement agreed-upon brand plans, ensuring brand objectives are met.
To succeed in this role, you will need to meet the following qualifications:
- Educational Background: Hold a bachelor's degree in Business Administration, Marketing, Advertising, or a related field.
- Professional Experience: Possess at least two years of experience in brand management.
About Firefly Electric & Lighting Corporation
We prioritize customer satisfaction, striving to elevate everyday experiences by providing accessible quality products and solutions that every Filipino deserves.
Since our inception in 2001, we have built expertise and delivered quality products, reliable service, and trustworthy lighting and electrical solutions through our brands—Firefly, Royu, ECOLum, and Herks.
We continue to introduce new categories and partner with internationally recognized brands like Chint to provide a diverse range of premium products for our valued customers.
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