Market Researcher

2 days ago


Pasig, National Capital Region, Philippines Summer Technic Corp Full time
Job Summary:

The Market Analyst plays a pivotal role in driving business decisions by uncovering valuable insights from market trends, competitor activities, and customer preferences. This role requires close collaboration with cross-functional teams to identify growth opportunities, assess market risks, and deliver data-driven recommendations that support the company's strategic objectives.

Key Responsibilities:
  • Conduct comprehensive market research to assess trends, competitive landscape, and customer behaviors.
  • Gather, analyze, and interpret data using tools like Excel, SPSS, Google Analytics, and other data platforms.
  • Prepare reports and presentations that communicate market insights, opportunities, and risks to internal stakeholders.
  • Forecast market trends and provide recommendations on potential areas for growth.
  • Collaborate with product development, marketing, and sales teams to align strategies with market data.
  • Track and analyze the company's performance within the competitive environment, identifying areas for improvement.
  • Evaluate new market entry opportunities and provide feasibility studies.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Economics, or related field.
  • 1-3 years of experience in market research, data analysis, or a similar role.
  • Strong analytical skills and a proven track record in gathering and interpreting market intelligence.
  • Proficiency in data analysis tools such as Excel, SPSS, or Google Analytics.
  • Knowledge of market research techniques, competitive analysis, and forecasting methodologies.
  • Excellent communication and presentation skills for delivering insights to stakeholders.
Personal Attributes:
  • Detail-oriented with strong problem-solving abilities.
  • Proactive, with the ability to work independently on data-driven projects.
  • Strategic thinker focused on identifying and capitalizing on growth opportunities.

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