Marketing Communications Specialist

1 week ago


Pasig, National Capital Region, Philippines GrabTaxi Holdings Pte. Ltd. Full time
About Grab

GrabTaxi Holdings Pte. Ltd. is a leading superapp in Southeast Asia, providing a wide range of services including food delivery, transportation, and financial services. Our mission is to empower everyone in Southeast Asia by harnessing the power of technology and AI.

The Role

We are seeking an experienced Marketing Operations Executive to join our team. As a key member of our marketing operations team, you will be responsible for developing and executing in-app communication strategies to engage users and drive business results.

Key Responsibilities
  • Campaign Strategy & Planning: Develop and execute in-app communication strategies aligned with marketing goals using data-driven segmentation.
  • Execution & Coordination: Oversee daily campaign execution, collaborating with marketing, product, and engineering teams to ensure smooth campaign execution.
  • Performance Analysis & Optimization: Track key metrics, generate insights, and apply A/B testing to refine messaging for better engagement.
Requirements
  • Ability to develop and implement strategic communication plans within an app environment.
  • Proficiency in using data to segment audiences and evaluate communication effectiveness.
  • Experience with A/B testing and optimization techniques to improve messaging strategies.
  • Ability to manage across different marketing, product, and technical teams to ensure smooth campaign execution.
Benefits
  • We offer comprehensive medical insurance and term life insurance to ensure your well-being.
  • You can create a benefits package that suits your needs and aspirations with GrabFlex.
  • Celebrate moments that matter in life with loved ones through parental and birthday leave, and give back to your communities through LASA volunteering leave.
  • We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
  • Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours.


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