
Digital Campaign Manager
2 days ago
This is a remote position focused on managing advertising campaigns.
Key Responsibilities:- Create Standard Operating Procedures (SOPs) to ensure smooth operations and achieve organizational objectives.
- Oversee day-to-day operations of the Demand-Side Platform (DSP), ensuring optimal performance and efficiency.
- Manage advertising campaigns across various channels, including setup, execution, and optimization.
- Develop data-driven strategies to maximize campaign performance and return on investment (ROI).
- Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
- Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
- Utilize analytics tools to track audience behavior, conversion rates, and other relevant metrics.
- Collaborate with cross-functional teams to align campaign objectives and strategies.
- Foster relationships with external partners, such as media agencies and ad tech vendors.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum 3 years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
- Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.
- Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
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