Media Campaign Manager
7 days ago
The role of a Media Buyer at Ayuda Business Management Solutions Inc. involves developing and executing effective advertising strategies to achieve client goals. To succeed in this position, you will need to possess excellent analytical skills and the ability to negotiate with advertising sales agents. In addition, you should have a solid understanding of marketing principles and be able to manage budgets and monitor campaign costs.
- You will conduct market research and analyze demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
- Develop advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
- Sourcing and presenting audience data and advertising proposals to clients for feedback.
- Coordinating and overseeing the development and launch of campaigns.
- Negotiating with advertising sales agents to ensure cost-effective deal structures.
- Managing budgets and monitoring campaign costs and ROI metrics.
- Tracking and presenting campaign data such as views, click-through rates, engagements, and customer conversion rates.
We are looking for a highly motivated and organized individual with a strong background in media buying and a passion for digital advertising. If you meet the qualifications below, please submit your application today
- Bachelor's degree in Marketing, Industrial field or equivalent work experience.
- At least 4+ years experience in media buying.
- Strong project performance marketing skills.
- Analytical abilities.
- Data management and Microsoft Excel skills.
- Practical experience with content management systems, Google Analytics, and project management software.
- Understanding and knowledge of SEM best practices.
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