Campaign Manager

On-site - Taguig 3-5 Yrs Exp Diploma Full-time

Job DescriptionDescription

Do you want to take the first step in making Filipinos' lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Key Responsibilities

• Campaign Strategy and Implementation
  • Develop strategic media plans for campaign executions to optimize budget allocation, audience targeting, and a channel mix that is aligned with client objectives and campaign goals.
  • Stay up-to-date on industry best practices and emerging trends to ensure campaigns are using the most effective strategies and tactics.
  • Identify opportunities to upsell or cross-sell products to clients to increase campaign value and over-all revenue while also providing added value to clients.
• Campaign Implementation, Launch and Delivery
  • Launch client campaigns that are accurate, efficient, following a timely execution that adheres to client-approved parameters.
  • Continuously monitor, assess and optimize campaign performance. Recommend and implement data-driven changes to ad copy, targeting, bidding strategies, and creative elements.
  • Proactively monitor and analyze campaign data to identify trends, opportunities, and areas for improvement.
  • Where possible, conduct A/B testing to evaluate the effectiveness of different campaign variations and apply learnings to future campaigns.
  • Collaborate with cross-functional teams to ensure alignment of the campaign goals with overall business objectives and ensure campaigns are delivering the committed KPIs, spends and pacing.
  • Identify potential technical problems before they impact ad campaigns, and implement timely solutions to maintain optimal performance.
  • Generate regular reporting on campaign performance to stakeholders, providing insights and actionable recommendations highlighting key achievements and areas for further optimization.
  • Guarantee complete campaign delivery to achieve revenue recognition.
• Building Strong Client Relationships and cultivate client trust towards GCash:
  • Cultivate and maintain positive relationships with clients, ensuring their needs are met and they are satisfied with GCash's products or services. Foster loyalty and encourage repeat business, contributing to revenue generation.
  • Be proactive in supporting clients, addressing any issues or concerns that may arise. By being proactive and anticipating client needs, prevent problems from escalating and ensure that clients remain satisfied, thereby safeguarding revenue streams.
  • Ensure client satisfaction and loyalty to increase client retention and reduce churn.
  • Build trusting relationships with clients by advocating for their needs and ensuring their voices and interests are championed within the company.
  • Collaborate with cross-functional teams to develop streamlined processes and logical workarounds that simplify client compliance while upholding company risk management and compliance policies.
• Compliance and Risk Management
  • Mitigate risk by adhering to GCash compliance standards and guaranteeing that all client interactions and transactions comply with relevant laws, regulations, and company policies.
  • The above actions are taken to protect the company's reputation and ensure long-term revenue growth.
• Collaborate with the cross functional teams to establish competitive pricing, efficient turnaround times and strategic ad offerings.

Key Qualifications

• 2+ years experience of client servicing, campaign management, media planning, or ad operations, with significant time spent working with agencies or digital publishers.
• Deep understanding of the digital ad operations ecosystem, media product pricing strategies, ad serving and trafficking, campaign management tools and campaign valuation methodologies.
• Excellent communication and interpersonal skills, with the ability to build rapport with clients, collaborate with cross-functional teams, and has a client-first attitude.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proactive problem-solver with a strong sense of urgency and attention to detail.

Key Performance Indicators (KPIs)

• No errors in campaign implementation and launch
• 95% campaign delivery and revenue recognition
• Client satisfaction and retention
• Growth in revenue through upselling and cross-selling.
• Efficient client servicing within compliance of company policies and relevant laws.

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

Requirements

Please refer to job description.

Working Location

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• withholds your ID,
• requires you to provide a guarantee or collects property.

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