Brand Development Coordinator

1 week ago


San Fernando, Central Luzon, Philippines People Work Smart Pty Ltd Full time
Marketing Role:

The Marketing Specialist at People Work Smart Pty Ltd is responsible for driving customer engagement and supporting business growth through effective marketing initiatives. This role involves developing and executing marketing plans, managing social media and email campaigns, and analyzing data to inform future marketing strategies. We are seeking a strategic thinker with excellent communication skills who can thrive in a fast-paced environment.

Key Responsibilities:
  1. Develop and execute marketing plans that align with business objectives.
  2. Manage social media platforms and create engaging content to drive customer engagement.
  3. Oversee website content updates and optimize for SEO to improve online visibility.
  4. Execute email marketing campaigns to nurture leads and increase customer retention.
  5. Plan and manage online advertising campaigns (Google Ads, LinkedIn Ads) to reach target audiences.
  6. Design marketing materials, graphics, and promotional content using Adobe Suite to enhance brand visibility.
  7. Develop blog posts, case studies, and other written content to communicate the company's value proposition.
  8. Maintain consistency in brand messaging across all marketing channels to build trust with customers.
  9. Conduct competitor analysis and market research to identify growth opportunities and stay ahead of industry trends.
  10. Track marketing trends and suggest innovative strategies for customer acquisition and retention.
  11. Organize trade shows, events, and other networking opportunities to connect with customers and prospects.
  12. Communicate with customers to enhance relationships and gather insights on their needs and preferences.


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